Writing

Content Marketing  Portfolio

I’ve collected some of the content I wrote for the digital platform I built at ButcherBox. Much of the content was written while I was managing the content marketing strategy for the brand and the editorial team. 

This included running the editorial calendar, managing team members (writers, copywriters, social media managers, creative, video, and more), owning the SEO strategy and tactics, taking care of all editing responsibilities, and more.

Below are pieces from ButcherBox’s “Just Cook,” which regularly received 250,000 to 500,000 monthly pageviews under my management.

Various Writings

  • Here are some of the stories I wrote and then republished on Medium under my own name for Utterly Biased and other digital sites:
  • I also created and/or contributed to several other platforms. Many of these were existing digital websites that we republished on Medium to optimize web views and grow brand awareness. More of the Medium pages I managed

https://medium.com/roam-life

https://medium.com/@harvardinnovationlabs

Writing/Creative Portfolio

As the editor of ButcherBox’s Just Cook, I wrote:

“How We Think About Food, Representation, and Cultural Appropriation.”

I launched a podcast with ButcherBox:

The Rare Podcast, which made it to the top 35 Food Podcasts in Apple Podcasts.

This is on Medium and first appeared in my Utterly Biased newsletter:

“The last days of Boston as an industrial town: The Boston Globe printing press stops.”

Pandodaily is no longer online (CRAZY!), but there’s this from the Wayback Machine:

“DraftKings, MLB“

This is probably the most important thing I wrote, ever: 

“While struggling to build companies some founders also quietly battle depression.” via The Boston Globe.

Here is a short post I did for Outside Magazine in 2016 (the company was acquired by Marriot in 2024):

 Introducing Your Next Tiny-House Fantasy.

Here is a piece on a healthy eating startup founded in Boston:

Lighter launches a better, more affordable way to eat healthy.

This appeared on the front page of the Boston Sunday Globe, a rarity for a business (especially technology) story:

Two IPOs, $444 million raised, historic week for Wayfair, HubSpot, Greater Boston tech scene.

This is a piece on New York v. Boston tech investing: 

The Boston vs. New York tech rivalry takes an unexpected turn, according to CB Insights’ latest data.

And this is one of the first things I wrote. Seems like ages ago:

How to Win an Opportunity of a Lifetime and What to Do Next – VentureFizz