About

I’m a storyteller and content strategist who believes in the transformative power of authentic brand narratives. As the founder of Story Goods, I bring an editorial-first approach to content marketing that helps companies connect meaningfully with their audiences while driving measurable business results.

My journey has spanned multiple worlds—from education to journalism to brand storytelling. After nearly a decade in teaching, where I honed my ability to communicate complex ideas and mentor others, I immersed myself in the technology and startup ecosystem as a journalist for The Boston Globe, Pandodaily, VentureFizz, and other publications. These experiences taught me how to identify and craft compelling narratives that resonate with diverse audiences. (I also built strong relationships with leading global CEOs, venture capitalists, and entrepreneurs.)

Today, I help brands develop comprehensive content strategies that align business objectives with authentic storytelling. My current work with clients focuses on creating strategic frameworks that transform how organizations communicate with their audiences, from developing brand narratives to managing editorial calendar strategies and more.

What sets my approach apart is the journalism-inspired methodology I bring to brand content. By applying editorial logic and creativity to marketing content, I help companies build credibility, establish thought leadership, and foster lasting audience relationships, rather than simply producing more marketing blather for the masses.

When I’m not developing content strategies, you’ll find me exploring the outdoors with my amazing family or engaged in meaningful conversations about business, storytelling, and life. I believe in continuous learning and am always seeking fresh perspectives to integrate into my work.

My writing portfolio includes work for the Utterly Biased newsletter, The Boston Globe, Pandodaily, GigaOM, Outside Magazine, BostInno, The Harvard Gazette, and VentureFizz, as well as various podcast appearances. For a more comprehensive look at my professional background, please refer to my Curriculum Vitae.

If you want to read some of my writing, it can be found at Utterly Biased, as well as The Boston Globe, Pando, GigaOM, Outside Magazine, Bostinno, the Harvard Gazette, and VentureFizz. Podcasts abound.

If you’re interested in collaborating to transform your organization’s content strategy, I’d be delighted to connect.

If you want to glance at my Curriculum Vitae, check it out here.