CV

Dennis B. Keohane

den.b.keohane@gmail.com

story-goods.com

Work Experience

Fractional CMO – Stone Curators (March 2024 – November 2024)

Marketing Director – Stone Curators (November 2022 – February 2024)

  • Developed first marketing function at a $14M ARR high-end residential stone company.
  • Marketing strategy led to a monthly $30M sales pipeline.
  • Working with an outside marketing agency, developed a first brand strategy and multi-platform digital strategy.
  • Manage social media, content marketing, paid digital, SEO, website project management, email marketing, business development, and print media advertising.
  • Manage the company’s marketing budget and track key marketing data. Work with teams in New England and Colorado.

Editorial Director/Head of Content Marketing – ButcherBox (August 2018 – June 2022)

Content Marketing Consultant – ButcherBox (April 2017 – August 2018)

  • Created Content Marketing operations and led and managed content marketing at ButcherBox during growth from $30M ARR to $600M ARR.
  • Launched Just Cook Magazine – an online food magazine for ButcherBox.
  • Developed a multi-year strategy for content marketing incorporating social, email, video, and new projects (print exploration, branded podcast launch in 2021) to support business objectives.
  • Grew Just Cook from 0 to 500K unique pageviews monthly from Aug. 2019 to Jan. 2022.
  • Managed creative and in-house video team, set YouTube/video strategy for a 50K+ subscriber page.
  • Managed ButcherBox SEO strategy to lead organic traffic from 500K unique pageviews per month (Aug. 2019) to 2M unique pageviews per month.
  • Member of multiple cross-functional management teams. Member of marketing leads teams.
  • Managed multiple teams, including the BB content, podcast, and editorial teams (copywriters, social media team lead, editor, freelance writers, and contributors).
  • Worked with the Marketing Head to develop cross-company KPIs and team goals. Analyzed site traffic and visitor value metrics, among other marketing-related KPIs.
  • In the company’s early days, I ran BB’s first brand strategy workshop. Recommendations served as BB’s brand strategy for years 2-3 of exponential growth.

Founder– Story Goods

Marketing Strategy and Content Marketing (December 2015 – Present)

  • Consultant for various early-stage and growth companies providing services for strategic marketing, content marketing, brand development, brand storytelling, and more.
  • Consulting clients have included Runkeeper, Pillar VC, The Harvard Innovation Labs, The Sports Innovation Lab (Board Advisor), MassChallenge, MIT’s The Engine, famaPR, Boston Globe Media, and more.

Writer/Journalist/Educator

Founder, Editor-in-Chief – Utterly Biased (Feb. 2017 – March 2018)

  • Utterly Biased was a newsletter project that filled the vacuum for meaningful storytelling and news about the Boston innovation and startup community.

Writer – Pandodaily, PandoMedia (San Francisco) – (March 2015 – July 2015)

  • Venture capital and startup-focused writer for a Silicon Valley-based technology media outlet. VC focus.

Senior Staff Writer – Boston Globe, Boston Globe Media (Feb. 2014 – April 2015)

  • Launched The Boston Globe’s first technology vertical BetaBoston.
  • BetaBoston was part of the Boston Globe Business section while at the same time breaking national news stories through the BetaBoston digital media platform.

Senior Writer – VentureFizz (October 2012 – January 2014)

  • The first employee for VentureFizz. Writer and media manager for Boston’s technology, innovation, and startup sectors.

Publications:  The Boston Globe, Pando, GigaOM, Outside Magazine, Bostinno, the Harvard Gazette, and VentureFizz.

 

Lead Teacher/English – Dexter-Southfield School (Brookline, 2004-2013)

  • Lead Teacher for middle school English.
    • Developed a balanced and traditional English curriculum for eighth and seventh grades and mentored new teachers on creative and engaging teaching practices.
  • I helped start the school’s high school football program. I have also coached high school football, middle school squash, middle school cross-country, and middle school baseball.
  • Dexter-Southfield Summer Camp counselor and sports program coordinator.

Notable

  • Launch Team and Organizing Committee for HUBWeek Boston, working with key leadership stakeholders of Boston Globe, MIT, and Harvard for the inaugural event.
  • Panel Moderator for MassChallenge, the Harvard Innovation Labs, Boston Startup Week, General Assembly, Hubspot INBOUND, and others.
  • Winner of 4HWW/The Startup of You Mentorship Contest (July 2012)
  • Judge – Tech & Learning’s Awards of Excellence 2012; MIT VC Conference Startup Showdown 2013; Pandodaily, Pandoland Nashville Pitch Contest 2015; HubWeek 2017 Demo Day and more.
  • Advisor at Sports Innovation Lab.
  • I have pro bono provided media guidance to various startups and served on panels at MassChallenge, the Harvard Innovation Labs, General Assembly, and startup events in New York City.

Volunteer Work: Natick Youth Football Coach. Natick Youth Lacrosse Coach (Girls). Natick Youth Basketball Coach (Girls). Natick Youth Football Board. Board President of the Prospect Hill Ski Team. Treasurer of Eastern MA Buddy Warner Ski League. Waltham High School football coach, Lexington High School football coach. 2004 Lexington Special Olympics.  MITX FutureM Conference 2012.

Other Work Experiences

Community Management – FitnessKeeper (Summer 2012) [Acquired by ASICS]
LABBB Collaborative (Lexington, 2001-2004)
Coca-Cola Enterprises Inc. (Edgartown, 2000-2001)
Massachusetts State Treasurer’s Office Intern Program (1996, 1999)